Viral Video Messaging App Dubsmash Surpasses 75 Million Downloads, Raises $5.5M Led by Index Ventures
Dubsmash, the viral video messaging app that lets users create and share dubbed “selfie” videos, today announced a $5.5 million Series A investment round led by Index Ventures, with participation from Lowercase Capital, ENIAC Ventures, Sunstone Capital, Raine Ventures and King Digital Entertainment CEO Riccardo Zacconi. The investment will be used to expand the Dubsmash team and scale the company’s infrastructure.
Launched in November 2014, Dubsmash enables users to “say it with video” and mix short video recordings of themselves with a popular sound. App users select an audio clip, such as a short movie scene or part of a popular speech, record themselves lip-syncing while it is playing, and then share the resulting Dub with their friends. The app is available on both the Apple iOS and Android.
“People today are increasingly using video to add a new layer of communication to their mobile conversations, and we’re eager to help enrich this relationship by building out a new type of platform to enable this,” said Dubsmash co-founder Roland Grenke. “With this new round of funding, we are welcoming to our team a great mix of both U.S. and European investors with decades of technology, mobile and entertainment expertise, who will help us grow our business.”
As part of the investment, Index Ventures’ partner Danny Rimer joins the board. “We’ve been blown away by how quickly Dubsmash has gained traction all around the world,” said Rimer. “We’ve long been committed to backing the best European founders in early stages and want to help Roland and his co-founders Jonas Drüppel and Daniel Taschik grow the company into one of the world’s leading mobile video communications platforms,” he added.
The app, which has become popular with celebrities such as Hugh Jackman, Jennifer Lopez, Kevin Hart, Arnold Schwarzenegger, soccer players Neymar and Mario Götze, and models like Cara Delevingne, has already seen more than 75 million installations since its launch. The app has also reached the number one spot on Apple’s App Store in 78 countries and the top 10 in 118 countries.
“Given its highly interactive nature, Dubsmash provides an excellent platform for media companies looking to tease and share content about new releases and to promote its existing catalogue. With Dubsmash, you don’t just watch or read about the Terminator—you can become the Terminator yourself for five seconds,” said Grenke. NBCUniversal, Paramount, Walt Disney and Fox are just some of the media companies currently working with Dubsmash, and the platform was exclusively used by chart-topping artist Rihanna to promote her hit single “BBHMM” this past March.