Does using LinkedIn pay-off and why?

Cross-sectional studies have shown that users of business networks such as LinkedIn and Xing report higher informational benefits than non-users. However, it was unclear whether LinkedIn use causes higher informational benefits (media effect) or whether people who already have higher informational benefits are simply more likely to use these platforms (selection effect). Researchers from Leibniz-Institut für Wissensmedien (IWM) Tübingen found evidence for both effects in a longitudinal study.

Prof. Dr. Sonja Utz
Leibniz-Institut für Wissensmedien
Tel. +49 7071 979-308

Presseveröffentlichung vom 16.01.2017


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