Fast growing “tech for good” app Too Good To Go raises a further €6 million
• App hits 10 million meal milestone – the number of perfectly edible meals its users have saved from the bin
• Latest round takes total funding to €16m
• The leading European app for fighting food waste has 7.5 million users across nine countries
• It partners with 15,000 retailers, hotels and restaurants including Carrefour, Accor and YO! Sushi
• CEO and Endomondo co-founder, Mette Lykke, will open four new markets in 2019, projects app will have rescued a total of 100m meals by end of 2020
London, 6th February 2019 – Food waste app Too Good To Go today announces that it has raised a further €6m in funding to accelerate its mission to eliminate food waste globally, taking its total investment to €16m. The new investment will fuel growth in four new countries this year, to reach a projected total of 100 million meals rescued by users by the end of 2020.
The free app connects customers to restaurants and stores that have unsold, surplus food. Since launching in Copenhagen in 2016, Too Good To Go has grown to 7.5 million users across nine countries in Europe, working with over 15,000 food retailers including Carrefour, Accor Hotels, YO! Sushi, Mandarin Oriental and Scandic.
This week, Too Good To Go reaches its 10 million meal milestone – the number of perfectly edible meals its users have rescued from being thrown away. This means the app has saved the equivalent of 10,000 tonnes of food or 20,000 of CO2 emissions from wasted food production – a leading cause of climate change1.
With a third of all food produced currently being wasted2, CEO Mette Lykke’s ambition is to create a global movement to tackle this issue. Before joining the food waste revolution, Mette co-founded Endomondo, a popular social fitness community with 35 million users which was sold to Under Armour for $85M in 2015.
The company, which has over 200 employees across Europe, is already bringing about change as part of its movement to end food waste. In France, Too Good To Go is petitioning to change date labelling from “Best before” to “Best before, not bad after” to reduce food waste at home. To date, 60,000 people have signed the petition with public support from supermarket chain, Carrefour.
Mette Lykke, CEO of Too Good To Go, said “Too Good To Go has a unique opportunity to tackle a very serious environmental issue with a smart business model. Across the value chain and across borders, the issue of food waste is complex and hard to fix. By creating a new market for surplus food, we ensure more food gets eaten, making businesses and consumers winners in the process.
“The reality is that it’s standard practice for food businesses to throw away perfectly edible food. We give them the flexibility to offer up anything that’s still good to eat and sell it to consumers through the app at a discounted price. It’s a win for retailers, because they reduce waste, acquire customers and increase revenue, it’s a win for consumers who get great food for a reduced price, and it’s obviously a win for the environment which is our main motivation.”
The latest round of funding has been led by existing investors and the board of directors including Preben Damgaard, co-founder of Navision (which was sold to Microsoft in 2002), Mike Lee, founder and former CEO of MyFitnessPal, and Jesper Lindhardt, former COO at Trustpilot.
About Too Good To Go
Too Good To Go fights food waste using an app that connects users to stores that have unsold, surplus food.
Our greater mission is to empower everyone to take action against food waste. The app is a really easy way for people to make a difference every day. But we’re also involved in education and with businesses to tackle food waste on a larger scale. We’re in nine countries (and counting!) and have rescued over 10 million meals globally.
Too Good To Go is a signatory of the Courtauld Commitment 2025, which brings together leading organisations working towards the UN’s goal of halving food waste by 2030. It has also committed to the WRAP Food Waste Reduction Roadmap, which aims to reduce business food waste in the UK.
Find out more: www.toogoodtogo.com
About CEO Mette Lykke
Mette first heard about Too Good To Go when she got chatting with a woman next to her on a bus in Copenhagen. Mette thought the concept was inspired and loved the combination of a strong mission and a viable business model. She invested a few weeks later. Shortly after that, the founders approached her to take the business forward as CEO, recognising that in order to reach its full potential, Too Good To Go needed someone with experience at the helm.
Mette’s ambition is to use Too Good To Go as a platform to inspire and empower everyone to take action against food waste, with a goal of inspiring 50m people by the end of 2020.
Before joining the food waste revolution, Mette co-founded Endomondo, a popular social fitness community with 35 million users. She was the CEO of Endomondo until 2017 and also served as VP of Digital at Under Armour after the American sports company acquired Endomondo in 2015.
Laura West-Wilson / Sofia Cabrera firstname.lastname@example.org / 0207 924 5656
Picture © www.toogoodtogo.com