blockescence plc: successful acquisition of Applift GmbH

blockescence plc: strengthens business segment media through successful acquisition of Applift GmbH

Valletta, 12 June 2019: blockescence plc, which will be renamed to Media and Games Invest plc, hereinafter called MGI (Securities Identification Number: MT0000580101; symbol: BCK, “blockescence”), acquired 85.47% of the shares in AppLift GmbH (the remaining 14.53% are held by AppLift GmbH as treasury shares).. AppLift is a mobile performance network concentrating on customer acquisition for mobile apps. The company was founded in 2012 and has it’s headquarter in Berlin. Blockescence also acquires all subsidiaries and participations of AppLift GmbH, including a.o. the majority stake in PubNative GmbH based in Berlin. PubNative operates a leading supply-side platform for mobile app developers, enabling mobile publishers to maximize their advertising revenues.

AppLift generates consolidated net revenues in the double-digit million euro range.

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Image: APPLIFT-CEO Maor Sadra ©

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