- parcelLab is the leading post-checkout experience platform in Europe
- Capnamic and existing investors, including Coparion, are investing several million euros. With the fresh capital, parcelLab intends to expand its technology and massively expand its team in order to strengthen existing international locations and open up new markets.
Munich, 08 October 2019 — The Munich-based specialist for post-checkout communication, parcelLab, has successfully completed its Series B financing. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the start-up as lead investor.
With the fresh capital parcelLab wants to invest further in technology, but above all the teams in Germany, UK and France will be strongly expanded and additional markets will be developed.
“Constantly rising acquisition costs lead to the fact that customer retention in retail becomes more and more important. parcelLab is in a unique position with its outstanding team and product to define and lead the category of Post-Checkout-Experience solutions” says Christian Siegele, Managing Partner at Capnamic Ventures.
parcelLab was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge and has grown rapidly since then. The company now employs around 50 people, operates three locations in Munich, London and Paris and counts over 350 leading retailers and brands among its customers, including Ikea, Lidl, MediaMarktSaturn and Fressnapf.
“The solution from parcelLab is technically mature, easy to implement and achieves impressive KPIs with fast return on investment (RoI)”, says Christian Schulte, venture capitalist at Coparion. “Rapid expansion in Europe is therefore the next logical step”.
“All online merchants have so far focused on optimizing the shopping experience for customer acquisition,” says parcelLab co-founder Anton Eder. This potential has now been exploited. In the improvement of the buying experience after the order there is still a huge potential to inspire customers, to keep them as fans permanently and to generate relevant additional sales. “Thanks to the new financing round, we can not only refine our technology further, but also significantly strengthen our team in order to create even more awareness of this long underestimated part of the customer journey.”
parcelLab offers online shops a technology and implementation for post-purchase communication to accompany customers during the entire shipping process and thus provide them with an optimal shopping experience. Customer-relevant delivery events or deviations are identified and linked to automated customer communication in the dealer branding via the relevant channels (email, SMS, Facebook, dealer app). In this way, the retailer also accompanies the customer during shipment, strengthens customer loyalty and can exploit further upselling potential.
The Munich-based startup was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge. Today more than 50 specialists work for more than 350 international dealers in 38 countries and 25 languages.
About Capnamic Ventures
Capnamic Ventures is one of Europe’s leading early-stage venture capital investors with offices in Berlin and Cologne. The firm’s investment focus is on technology start-ups in German-speaking countries. In addition, Capnamic invests with international co-investors. All portfolio companies are supported by Capnamic’s global industry network. The know-how of the Capnamic team is based on more than 80 investments, numerous successful trade sales and IPOs as well as own entrepreneurial experiences.
Capnamic is managed by Christian Siegele, Jörg Binnenbrücker and Olaf Jacobi as Managing Partners.
To find out more about our team and the founders we work with, visit www.capnamic.com .
“coparion is a venture capital investor for young German technology companies. With a fund volume of EUR 275 million, coparion makes a significant contribution to rapid and sustainable growth.
coparion supports entrepreneurial vision with know-how without interfering in the operative business. Thanks to its many years of experience in venture capital and in setting up companies, the coparion team recognizes potential and opens up new perspectives. coparion has the substance, stamina and creativity to successfully master even difficult situations together.
coparion finances exclusively together with co-investors. The focus is on the start-up and young growth phase. The fund invests up to EUR 15 million per company, usually in several financing rounds of EUR 0.5–5 million each. coparion has offices in Cologne and Berlin”.
Image: Team CAPNAMIC © CAPNAMIC
Further Information: https://capnamic.com/