Nano Interactive announced:
“We are delighted to announce new funding of £5.5m to further boost our privacy friendly targeting platform. Having received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing investors Foresight Group. The investment will enable us to expand our business into the United States and invest in rapid expansion of our award-winning AI driven intent targeting platform.
To date we have delivered over 2000 campaigns through our platform which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals, in a way that prioritises user privacy.
Christian Geyer Co-Founder and President US Operations, Nano Interactive commented „We have successfully market tested our products during a period of great change in the European privacy landscape and we have great confidence that our offering will have great resonance in the United States. I am personally looking forward to leading this aspect of our development.“
Amid the recent disruption caused by Covid-19 and surge in online media consumption it is more important than ever for brands to stay relevant, appear in quality environments and build brand equity. Publishers and advertisers want to work with innovative platforms that can help them to get the best results whilst fully respecting the privacy of their users.
Carl White, Co-Founder and Chief Executive Officer, Nano Interactive, commented, “It is a massive endorsement of the business for us to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on live intent rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative products and we believe that this will be the case for Nano Interactive.”
Luke Matthews, Investment Director, Maven Capital Partners commented “Maven is delighted to support Nano as it embarks on a program of growth. Nano have built an innovative and successful intent targeting platform in the challenging and fragmented European Marketplace and are already working with many of the leading global brand advertisers. The senior team built by Carl and Christian bring formidable market experience to the business and have developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform.””
Further Information: https://www.nanointeractive.com
Image: Co-Founder Nano Interactive © Nano Interactive