Launched in 2015, ProduceShop has an innovative sales model that allows it to combine prestigious brands with its own brands through analytical tools that anticipate the demands of European customers. With this self-financed growth model, the e-commerce platform has managed to triple its turnover in less than three years by selling more than 50% in very competitive markets such as France, Germany and the UK.
The founders commented: “We have ambitious internationalization plans for ProduceShop. Our development model is unique from a technological point of view; we are a 3.0 e-commerce company. Ardian Growth is the ideal partner for this operation: their experience in e-commerce has made a difference.
Laurent Foata, head of Ardian Growth, added: “The talent and vision of the founders combined with a determined and competent team convinced us right away.”
In addition to providing support thanks to Ardian Growth’s network and know-how in helping growing companies, this partnership aims to accompany ProduceShop in its strategy of conquering and penetrating new international markets.”
Romain Chiudini, Director at Ardian Growth, concluded: “With ProduceShop, we have identified a radically innovative approach to online sales thanks to their data-driven strategy. This confirms our willingness to support the development of ProduceShop towards international and exponential growth, all alongside an extremely talented team.”
A careful selection of products is made to make it easier for the user to choose online. ProduceShop preselects the best products for value for money, making it easier for the customer to purchase furniture and garden items, accessories, lighting products, swimming pools, toys for children, items for bathing resorts, and much more. This variety of products, together with the attention to quality and design, has allowed our e-Shop to become a leader in the sector with thousands of daily shipments throughout Europe and thousands of customers served.
Through its commitment to shared outcomes for all stakeholders, Ardian’s activities fuel individual, corporate and economic growth around the world.
Holding close its core values of excellence, loyalty and entrepreneurship, Ardian maintains a truly global network, with more than 680 employees working from fifteen offices across Europe (Frankfurt, Jersey, London, Luxembourg, Madrid, Milan, Paris and Zurich), the Americas (New York, San Francisco and Santiago) and Asia (Beijing, Singapore, Tokyo and Seoul). It manages funds on behalf of around 1,000 clients through five pillars of investment expertise: Fund of Funds, Direct Funds, Infrastructure, Real Estate and Private Debt.
LIST OF PARTICIPANTS
M&A Advisor ProduceShop: Blue Circle Capital AG, Zug (Chiaretto Calò, Paolo Gramaglia)
Legal Advisor ProduceShop: Bernasconi, Martinelli, Alippi & Partners, Lugano (Fabio Alippi)
Legal Advisor Ardian: Giovannelli e Associati (Fabrizio Scaparro, Matteo Bruni, Paola Cairoli, Claudia Raimondi, Ferrante Fontana); Vischer (Gian Andrea Caprez, Christoph Niederer, Seraina Jenny-Tsering).
Financial Advisor Ardian: New Deal Advisors (Antonio Ficetti, Roxana Hanceanu)
Strategic Advisor Ardian: Digital Value (Arnaud de Baynast, Romain Bury)