Digital Media / Football Startup Berlin-based OneFootball: the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur become shareholders



Club and federation shareholders will work together to shape football’s digital ecosystem and bring new benefits to fans and brands


Berlin, 24 March 2021 – OneFootball, the world’s largest football media platform, has today welcomed the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as shareholders.


They join Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Olympique de Marseille, Paris Saint-Germain and Real Madrid, who all became OneFootball shareholders in 2020.


DFB, the first national association shareholder, and the extended collective of world-leading clubs will all benefit from the continued growth, unique positioning and future vision of OneFootball. They will jointly drive football’s digital transformation, supporting the strategic direction of the business, and importantly, the broader football content ecosystem.


The newly announced shareholders will also enter strategic content partnerships to bring football fans around the world closer to the likes of Harry Kane, Marco Reus and Manuel Neuer, through greater levels of original and exclusive editorial news, personalised and curated, made available frictionless and in real-time via OneFootball.


DFB, Borussia Dortmund and Tottenham Hotspur, as well as their partner brands, will benefit from increased global audience reach and greater fan engagement possibilities with OneFootball’s 85 million monthly active users, as well as unparalleled data insights and a deep understanding of user engagement.


Lucas von Cranach, CEO and Founder of OneFootball, said:

“I’m thrilled to welcome DFB, Borussia Dortmund and Tottenham Hotspur as new shareholders of OneFootball and look forward to exploring new opportunities together. No one brings fans closer to their favourite teams and, through these strategic content partnerships, we will be able to offer even greater access to exclusive content. 2021 will be an important year as we expand our global presence and welcome new partners, while continuing to offer leading editorial news, videos, scores, and live and behind-the-scenes content.”


Holger Blask, Managing Director Marketing & Sales at DFB, said:

“Through our new partnership with OneFootball, we can now share the latest content and news from our national teams and DFB competitions, including the DFB-Pokal, to millions of fans who engage with the world’s largest football platform on a daily basis. Launching our content partnership, alongside becoming a shareholder, extends the digital transformation of the DFB and allows DFB partners to benefit from new, innovative opportunities to connect with OneFootball’s young fanbase.”


Carsten Cramer, Managing Director, Borussia Dortmund, said:

“Partnering with OneFootball will provide our global fanbase with exciting club content and we look forward to working with the other shareholders to support the business in the years to come. Our youthful fanbase demand the very latest Borussia Dortmund news wherever they are and OneFootball provides us with the perfect platform to engage with them.”


Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said:

“OneFootball has a unique position in the football media landscape and prides itself on constant innovation, which makes them a great partner for us as we continue to build our media ecosystem and the international reach and following of the club. We have enjoyed a fantastic relationship with Dugout and following their acquisition by OneFootball, are delighted to extend this relationship further.”





OneFootball’s goal is to fuel the world’s football obsession. Reaching 85m football fans worldwide every month, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave – from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 100k+ pieces of content per month. OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded in 2008, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City, Singapore, Cairo, Istanbul and Rio de Janeiro.


In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real and Olympique de Marseille’s join OneFootball as shareholders.

For more information, please visit:

  • com/onefootball
  • com/company/onefootball/

Image: DFB

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