eCommerce: Bringing total capital to €130 million, Berlin-based SellerX raises additional equity led by 83North

Bringing total capital to €130 million, SellerX raises additional equity and charts early operational successes consolidating and growing Amazon-native brands

In less than six months since its seed announcement, SellerX has closed more than 20 new acquisitions across Europe and North America, established presences in Berlin, London, Cologne, and Miami, onboarded more than 120 employees, and, now, has raised an additional €26 million in equity to bring the total capital it has raised to over €130 million.

These early developments are part of the young company’s long-term mission to acquire and help third-party, Amazon FBA sellers grow into category-winning direct-to-consumer brands.
The new financing is led by 83North and features participation from all existing investors such as Cherry Ventures, Felix Capital, Zalando co-founder David Schneider, KW Commerce co-founders, and ex-Shutterfly CEO and ex-Amazon UK CEO Christopher North.

The €26 million top up also marks 83North partner Laurel Bowden officially joining the board. Laurel has previously invested in and served on the boards of global tech unicorns and commerce players like iZettle, Celonis, Mirakl, Wolt, and many others. Other investors include François Nuyts, current CEO of Allegro and former head of Amazon Spain and Italy, as well as other former Amazon senior executives.

As SellerX is focusing on and working with FBA and e-commerce sellers on future growth of their businesses, SellerX is directing its fresh capital into further building out an operational and technology platform that enables the growth via new channels, expansion into new markets and product launches within the acquired brands.

“We understand that each seller is unique, which is why we take a flexible approach throughout the entire process to ensure that we arrive at a solution that meets his or her brand’s needs”, says cofounder Malte Horeyseck. “The most rewarding aspects have been to get to know amazing sellers and witness the staggering growth we have achieved across the portfolio of acquired businesses in the initial months following the acquisitions. We are also very honored to have the continued support from our existing investors and, now, welcome 83North.”

“83North has invested in many teams and companies enabling the future of ecommerce”, says Laurel Bowden. “SellerX’s founders Malte Horeyseck and Philipp Triebel have substantial backgrounds in building, growing, and investing in ecommerce companies globally. Their operational experience uniquely positions SellerX to understand, coordinate and consolidate the fragmented market of Amazon sellers to maximize the potential of each brand on and off Amazon and other marketplaces.”

In Brazil, Malte founded Dafiti, an e-commerce business that grew to 3,000+ employees and $1BN+ in revenue in 4 countries. Philipp, also a serial entrepreneur, previously worked with Goldman Sachs SSG and holds extensive PE roll-up experience.

SellerX is a Berlin-headquartered startup that is building a diversified portfolio of Amazon sellers. The company aims to ensure a fair and fast sales process and to make the entire experience as smooth for the seller as possible. Run by serial entrepreneurs, the SellerX team comprises well over 100 employees who understand the day-to-day challenges owners of Amazon businesses face. Please get in touch if you are interested in selling your Amazon business or want to join our growing team of e-commerce specialists and private equity roll-up experts. To learn more, visit

83North is a global venture capital firm with over $1.3B under management. The fund invests across all stages, in exceptional entrepreneurs, whose focus is to build global category-leading companies. It has backed more than 70 companies including Wolt, Mirakl, Via, Celonis, Hybris (acquired by SAP), iZettle (acquired by PayPal), Just Eat (LSE:JE), Vast, Snappy, Exotec and Marqeta. For more information visit and follow us on Twitter @83NorthVC.

Cherry Ventures
Cherry Ventures is an early-stage venture capital firm led by a team of entrepreneurs with experience building fast-scaling companies such as Zalando and Spotify. The firm backs Europe’s boldest founders, usually as their first institutional investor, and supports them in everything from their go-to-market strategy and the scaling of their businesses. Cherry Ventures has previously invested in the seed stage of over 50 companies across Europe, including FlixBus, Auto1 Group, Infarm, Rows, Forto, and flaschenpost. Cherry Ventures is based in Berlin and invests across Europe with operations in London, Paris, and Stockholm. To learn more, visit

Felix Capital
Felix Capital is a London-based venture capital firm for the Creative Class, operating at the intersection of technology and creativity. Felix focuses on digital lifestyle, investing in emerging digital consumer brands and related enabling-technologies. The firm’s mission is to be a partner of choice for entrepreneurs with big ideas and help them build strong brands that stand out and move the world forward.
Since its launch in 2015, Felix has raised over $600m for early-stage and growth. Illustrative investments in Europe and North America include: Farfetch, an online marketplace for the fashion and luxury; Mirakl, a Saas platform for Marketplaces; Mejuri, a modern jewellery brand; Moonbug, a media platform for kids; Papier, a personalised stationery brand; HungryPanda, a food delivery business for the Chinese community; and Peloton, a fitness technology and subscription service.
More information on and

Image: (from left to right) Philipp Triebel and Malte Horeyseck, Co-Founder SellerX (c) SellerX

Further Information:


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